Facebook’s Ad Tools Let It Squeeze 24% More Money From US & Canada Despite Just 1% User Growth

 Facebook’s been a quest to improve its ad measurement, and it’s definitely paying off. In Q4 2014, Facebook’s user count in the US & Canada only grew by a tiny 0.97% from 204 million to 206 million, but the average ad revenue it earns from each of those users grew 24% from $6.64 to $8.26. That’s amazing. It means that through better ad targeting to connect customers… Read More