Companies big and small look to get a piece of the NCAA tournament

Every year we read the story about lost productivity at work around the NCAA men's basketball tournament and how much it (allegedly) costs employers, but what about the impact of the tournament on host cities? And how do businesses try to leverage March Madness in their marketing and advertising? Around the country, businesses are doing a variety of things to either focus on the local teams in the tournament or to get a piece of national attention when it comes to March Mad...