InnerWorkings to Address Biggest Hurdle Facing Fortune 1000 Marketing Executives

InnerWorkings, Inc. (NASDAQ: INWK), the leading global marketing execution firm, will host a global webinar, “Optimizing the Last Mile of Marketing Execution,” on Wednesday, May 18. The session is designed to help organizations navigate the final leg in the marketing supply chain – the distribution of marketing products, materials, and experiences that influence customer purchase decisions.

While only one part of the marketing execution supply chain, the delivery process is often the single biggest challenge facing marketers today. In many industries, this last mile can account for up to 30 percent of the total cost of marketing and, when left un-optimized, can significantly hinder overall campaign success.

The webinar, led by Chris Dent, Vice President of Client Engagement and Marketing, will reveal how Chief Marketing Officers at Fortune 1000 companies are:

• Applying different operating models to cover last-mile gaps
• Assigning accountability among internal stakeholders, agencies, and execution partners
• Defining key performance indicators and measuring success
• Creating a business case for retooling marketing strategies to improving efficiencies

To register for the webinar, scheduled to take place on Wednesday, May 18 at 8 a.m. PDT/ 11 a.m. EDT/ 4 p.m. BST/ 5 p.m. CEST, visit http://bit.ly/inwklastmilepr.

About InnerWorkings, Inc.

InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing execution firm serving Fortune 1000 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the Company leverages proprietary technology, an extensive supplier network, and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. InnerWorkings is based in Chicago, IL and employs more than 1,500 individuals to support global clients in the execution of multi-faceted brand campaigns in every major market around the world. Among the many industries InnerWorkings serves are: retail, financial services, hospitality, consumer packaged goods, not-for-profits, healthcare, food & beverage, broadcasting & cable, and transportation. For more information visit: www.inwk.com.

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