The best way to catch attention on LinkedIn

Business owners will do almost anything to get our attention. From people dressed in gorilla suits, standing at busy traffic intersections and waving signs, to advertisements with large images, bold colors or huge fonts — in many ways sales has always been an attention game, hasn’t it? Regardless of what we’re selling, we need to catch the eye of someone long enough for him or her to at least make a split-second decision: Does this interest me? Is it relevant to something I want or need? Or not? The same is true on social media...