Smart Beta: Hate the Term, not the ETFs
August 29, 2014 at 08:00 AM EDT
In marketing terms, the terminology “smart beta” that is applied to a growing number of exchange traded is nearly as reviled as Coca-Cola’s (NYSE: KO) now infamous effort to bring “new” Coke to the world in 1985. Just as soda drinkers were attached to Coke Classic, thereby making new Coke offensive...