What is 'toys-to-life,' and why is LEGO involved?
October 12, 2015 at 12:38 PM EDT
LEGO is dipping its toe into the $4 billion toys-to-life market, an emerging genre of play that combines physical toys with digital experiences.
What is 'toys-to-life,' and why is LEGO involved?
By:
CNBC.com News
October 12, 2015 at 12:38 PM EDT
LEGO is dipping its toe into the $4 billion toys-to-life market, an emerging genre of play that combines physical toys with digital experiences.
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