CORRECTED-Beyond Pokemon Go: augmented reality catches Jon Hamm at Sundance
January 23, 2017 at 16:51 PM EST
PARK CITY, Utah, Jan 23 (Reuters) - Attendees at the Sundance Film Festival can use augmented reality (AR) to hang out with "Mad Men" star Jon Hamm or assemble a human brain, as makers of the new immersive technology seek to engage independent filmmakers.