In 1996 Marling Lumber Company founded Marling Homeworks. This new branch of the oldest family owned company in Wisconsin was opened to provide finished wood products for residential homes. Marling Homeworks already offers kitchen cabinets, countertops, windows, roofing, doors, decks, and millworks to its customers across Wisconsin.
Seeing a growing need and demand for garage cabinets Madison built for the garage, Marling Homeworks jumped on the opportunity to expand their showroom offerings. The company also wanted to offer custom built closet systems to their customer base. "We could not be happier with our choice to bring RedLine Garagegear and RedLine Closet Systems products into our showrooms", said Marling Homeworks President, Kurt Marling. "We searched for a manufacturer that mirrored our values and longevity. RedLine Garagegear and RedLine Closet Systems have all the qualities we are looking for."
RedLine Garagegear and RedLine Closet Systems are owned and operated by Greenberg Casework Company, Inc. Greenberg Casework is headquartered in South Beloit, IL. Since 1985 Greenberg Casework has been manufacturing high-quality, custom casework for garages, closets, school science labs, and P.O.P. displays (store fixtures). While other U.S. manufacturers continue to wax and wane with the economy and other outside forces, Greenberg Casework Company, Inc. has remained a standard bearer of the right way to produce American made products. "The history of this company is a pure testament of its continued commitment to service and quality", noted one industry expert. "If you've done your homework then you should know that you can't beat the quality of a custom made RedLine Garagegear product."
The entire staff of Marling Homeworks is thrilled to begin showing and selling RedLine Garagegear and RedLine Closet System products in their showroom. Both companies are anticipating huge successes from their joint venture. "We at RedLine have a huge amount of respect for what the Marling family has been able to do in Wisconsin", said RedLine Garagegear and RedLine Closet Systems President, Troy Greenberg. "We consider it a great honor to provide garage storage solutions and closet systems to the oldest operating family owned business in the state. We feel like a high school coach who has just had the complete player dropped into his lap."
RedLine Garagegear and RedLine Closet Systems currently offer their manufactured garage cabinets and closets to over 50 dealers in the United States and Canada and sell direct to consumers in areas where no dealer is available. Each dealer is given a protected territory to prevent inefficient overlaps and so that every dealer has a fair opportunity to sell. "Finding that perfect dealer to work with is a major component in increasing our sales and improving overall value to our customers", added Bill Garrity, National Director of Sales and Research for RedLine. "We are constantly looking for qualified, committed business owners to join our ever growing dealer network."
RedLine Garagegear and RedLine Closet Systems are quite committed to the success of their dealers. Every part of the dealer agreement works in favor of both the manufacturers and the dealers. The dealers are not charged any up-front franchise fees. Also, RedLine makes the initial investment by building a search engine optimized dealer page on their website for every agent in order to drive internet traffic and generate leads for the dealers.
Dealers display several organize garage systems in their local showrooms. This allows the customer to view their options before making a decision. "Pictures are nice but we want our customers to get a true sense of the quality of our product lines by being able to touch and feel what they are shopping for", said Troy.
This new partnership between Marling Homeworks and the two RedLine manufacturers is sure to be a great thing for consumers in the Janesville area, the manufacturer, and the retailer. Anyone searching for innovative, quality, and long lasting garage cabinets Janesville, garage storage, and closet systems should get in touch with Marling Homeworks. "We are committed to helping our customers build or remodel their home into what they've always dreamed it could be", said Kurt. "We want to keep you in your home for the long haul."
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