United Kingdom Cider Market Insights Report 2015 - UK Market Size, Trends, Growth, Demand and Future Report
October 01, 2015 at 13:40 PM EDT
Albany, NY -- (SBWIRE) -- 10/01/2015 -- The value of the cider category went up, even though the category performed flatly in terms of volume. Beer was heavily promoted during the FIFA World Cup giving cider strong competition. Flavoured cider performed strongly attracting a younger audience who prefer the sweeter taste. Promotions within off-premise were aggressive and promotions were seen in all supermarkets. The trend for craft cider continued as people increasingly looked for more artisan products.