INVISTA Sponsors New York City Kingpins Show and Launches LYCRA® BEAUTY Branded Fabrics for Denim

INVISTA, owner of the LYCRA® fiber brand and one of the world’s largest integrated producers of fibers and polymers, is co-sponsoring the upcoming Kingpins Show in New York where it will showcase its latest innovation: LYCRA® BEAUTY brand fabrics.

INVISTA launches LYCRA(R) BEAUTY branded fabrics for denim at Kingpins New York City on January 21-22. (Photo: Business Wire)

Already used successfully in intimate apparel, swimwear, and legwear, LYCRA® BEAUTY brand fabrics are now moving into denim. According to Jean Hegedus, INVISTA’s global director for denim, the technology employed under the LYCRA® BEAUTY brand platform makes it possible to quantify and predict a fabric’s ability to comfortably shape the body.

A recent INVISTA study conducted by Strategic Insights showed that more than 80% of women across the U.S., U.K., France, Germany, and Italy, were interested in purchasing denim garments that could shape or enhance their body, and that they wanted the denim fabric itself to do the shaping rather than wearing a shaping undergarment with their jeans.

To help address these needs, INVISTA employed a scientific process and body scanning technology to determine the ability of a fabric to provide comfortable shaping. Based on months of testing, INVISTA developed fabric quality standards. Garments made with fabrics that pass these standards are eligible to carry the LYCRA® BEAUTY logo or hang-tag.

“By sourcing fabrics that meet LYCRA® BEAUTY brand quality standards, brands and retailers can have the tools to develop garments that provide comfortable shaping, resulting in a high degree of consumer satisfaction,” Hegedus says.

To see the latest LYCRA® BEAUTY brand fabrics, crafted by a variety of mills from around the globe, visit the INVISTA stand at the Kingpins Show on January 20 and 21. INVISTA will also host a seminar on the science behind LYCRA® BEAUTY brand fabrics on January 20th at 1:30 p.m. The Kingpins show and seminar are open to registered guests and exhibitors.

About INVISTA

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries including: COOLMAX®, CORDURA®, LYCRA®, POLARGUARD®, SOLARMAX®, SUPPLEX®, TACTEL®, and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com and on denim offerings at www.LYCRA.com/denim.

About Kingpins

The Kingpins Show is an invitation-only, boutique denim sourcing show featuring a highly-edited selection of vendors that include denim and sportswear fabric mills from the U.S., Japan, China, India, Italy, Turkey, Egypt, Pakistan, Thailand, Spain and Mexico, wash houses, full package manufacturers, trim providers and business solutions. Kingpins, which launched in 2004, produces biannual shows in New York, Hong Kong, and Amsterdam.

LYCRA® is a trademark of INVISTA.

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