Hostopia®, a Deluxe Corporation company, and a leading provider of private label web services and business communication tools, recently launched its newly developed services platform and website design tool: Online Presence Builder. The platform and builder have been revamped with wholesale partners in mind, complete with a full suite of tools designed to assist with strategic sales, marketing and customer engagement.

The new platform is a full online services solution for the small business end customer. The platform integrates the suite of Deluxe’s small business marketing services, including business email, ecommerce, email marketing, professional logo and website design, online marketing services and more, in one seamless experience.

“We designed our new platform from the ground up to address recurring challenges we’re seeing with our wholesale partners,” said Peter Kostandenou, president of Hostopia. “Our partners are faced with sales channel limitations, and marketing budget and resource constraints. By introducing automated activation and upsell/cross-sell touch points, our partners may increase their average revenue per unit (ARPU) and retention rates without added investment.”

Nearly all of the platform’s services are built and operated by Hostopia which enables it to collect data that informs a “Right-Time Engagement” function, helping activate and engage users and positioning premium features and services through a continuous personalized journey. With the full suite of Deluxe’s services integrated within the platform, the platform represents powerful cross-sell capabilities for wholesale partners.

“Hostopia’s relaunched platform is focused on specific end-user business outcomes. This is a step forward for the wholesale partner and the end-user because it has been designed to not only build quality websites, but also to derive business benefits from those websites,” said Liam Eagles of 451 Research. “What this new service puts in the hands of partners in terms of go-to-market strategy is a strong differentiator.”

To learn more, visit www.hostopia.com.

About Hostopia
Hostopia is a leading provider of private label web services and business communication tools that allow service providers to differentiate their core product offerings, drive incremental revenue and build customer retention. Service providers are able to resell services under their own brands, in turn allowing small businesses to establish a web presence, generate leads and increase their online sales. Hostopia is a subsidiary of Deluxe (NYSE: DLX). For more information, visit www.hostopia.com.

About Deluxe
Deluxe Corp. is a growth engine for small businesses and financial institutions. Nearly 4.6 million small business customers access Deluxe's wide range of products and services, including customized checks and forms, as well as website development and hosting, email marketing, social media, search engine optimization and logo design. For our approximately 5,600 financial institution customers, Deluxe offers industry-leading programs in checks, customer acquisition, fraud prevention and profitability. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at www.deluxe.com, www.facebook.com/deluxecorp or www.twitter.com/deluxecorp.

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