Adjusting Your Business for the Mature Market
October 08, 2018 at 07:00 AM EDT
It’s no secret that your clients are aging. Right now, more than 40 million Americans are over the age of 65. The mature market will only continue to grow. By 2030, the last of the Baby Boomers will reach the age of 65. Matter of fact, today and every day until 2030, about 10,000 Boomers will turn 65-years-old. An aging client base certainly prompts financial advisors today to focus on multi-generational planning and preparing for wealth transfer. However, a client base that is aging should also urge advisors to think carefully about “age-adjusting” their business to focus on the physically changing needs of their mature clients. Click here to know more about engaging with the baby boomer generation.