When Markets Correct, the Right Strategy Can Help Advisors Ease Investor Fears
February 21, 2019 at 08:00 AM EST
By Chris Buck and Andrew Martin, ROBO Global One of every advisor’s biggest challenges is keeping your clients invested for the long run and sticking to the plan. Typical investor behavior helps to explain why investors want to buy high and sell low. “Investors are ‘normal,’ not rational,” says...