Research and Markets: Snapshots Denmark PCs 2009 - An Instant Overview of the Danish PC Market and Covers Desktop PCs and Laptop PCs

Research and Markets (http://www.researchandmarkets.com/research/924262/snapshots_denmark) has announced the addition of the "Snapshots Denmark PCs 2009" report to their offering.

Snapdatas Snapshots Denmark PCs 2009 provides 2008 year-end market size data, with 2009 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Danish PC market and covers desktop PCs and laptop PCs. Market volume is based on shipment sales. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots Denmark PCs 2009 forms part of Snapdatas Technology industry coverage.

The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts)

Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.

Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.

Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.

Market Share by Volume - each competitor's share of the total Market Volume Market Share by Value - each competitor's share of the total Market Value

This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels

Consumer Goods example:

• Supermarket
• Hypermarket
• Discount Store
• Corner shop
• Internet
• Etc

Forecasts:

All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.

Market Value = All market values are expressed at either retail selling prices (RSP) or other measures as specified in the reports.

Market Volume = All market volumes are expressed in the unit relevant to the market researched (i.e. kg, litres etc.)

In this section we include important websites such as trade bodies or trade associations relevant to the market. All sources whose data we have used in the report and who have given us permission to use their data are represented here.

All secondary sources in local and global languages are scoured, from government statistics to trade magazines. As the Snapdata model is unique as a product and non-competitive to specialist publishers, the company has also been able to develop strong relationships with companies such as Gartner and ACNielsen, who provide secondary data points to cross check research.

Key Topics Covered:

• Snapshots Executive Summary
• Category Definitions
• Market Size by Volume (2004 - 2008)
• Market Segmentation by Volume
• Market Shares by Volume
• Company Websites (Main Players)
• Market Forecast by Volume (2009-2013)
• Socio-Economic Data for Denmark
• Snapshots Sources for Further Research

For more information visit http://www.researchandmarkets.com/research/924262/snapshots_denmark