Research and Markets: Ariel Excel Gel Case Study: Pairing Green Credentials with Value for Money to Gain a Stronger Emotional Connection with Consumers in Household Goods

Research and Markets (http://www.researchandmarkets.com/research/a91e8d/ariel_excel_gel_ca) has announced the addition of the "Ariel Excel Gel Case Study: Pairing Green Credentials with Value for Money to Gain a Stronger Emotional Connection with Consumers in Household Goods" company profile to their offering.

This case study on Ariel forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It examines Ariel Excel Gel and its attempts to enhance the emotional connection of the brand with consumers by forging green attributes with money saving benefits.

Key reasons to purchase this title

• Gain insight into the methods used by important industry players to give them a competitive edge
• Identify specific areas for operational improvements
• Capitalize on the knowledge of experienced companies when entering a new niche or market

Key Topics Covered:

CATALYST

SUMMARY

• Analysis
• Ariel is a well established laundry brand in the UK household care market
• Procter & Gamble introduced the Ariel brand to the UK market in 1968
• The household care sector is known to create a lack of emotional involvement among consumers
• Ariel has attempted to forge an emotional link with consumers through its cold wash campaign
• Ariel Excel Gel was launched in the UK in 2008 as an alternative format to liquid and powder
• Ariel has received recognition through prominent consumer awards
• Many consumers are used to washing at high temperatures, leaving Ariel with a challenge to convince that washing at lower temperatures can be just as effective
• Ariel encourages consumers to leave both positive and negative feedback on its website
• Ethical considerations will not be top priorities for the majority of consumers during a recession
• Many consumers will have bigger concerns than the environment when conducting grocery shopping during a recession
• The potential price-savings from regular use of Ariel Excel Gel will appeal to consumers regardless of the ethical credentials
• Conclusion

For more information visit http://www.researchandmarkets.com/research/a91e8d/ariel_excel_gel_ca

Source: Datamonitor