Financial Startups Demo Their Dashboards At Finovate

The following guest post is written by Larry Chiang , a co-founder of Duck9 who also regularly blogs for BusinessWeek . Today he is reporting from the Finovate startup conference. At the FinovateStartup conference in New York City today, it is clear that financial startups are pushing forward regardless of funding woes or a lackluster economy Companies here at Finovate center around financial innovations. They track personal finance and are aggressively plodding forward because consumer adoption of the internet is rising. These companies did not just present ideas, they brought along established industry stalwarts to their demos. What's more, many of these start-ups are already white labeling their product and integrating into established company sites (T-Mobile ads, Yahoo, Bank of America). The user interfaces are better than average, which is perhaps influenced by Finovate's previous winner Mint . Best in Show went to Kasasa , an Austin, Texas-based financial website that uses real-world rewards and charity donations to get people to open free deposit accounts. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco