The Selling Of Google AdWords

Throughout 2005, the year after the company went public on NASDAQ, Google commissioned multiple research agencies to run analysis on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals. While part of this research - which the company probably still orders considering how important the business continues to be for Google's bottom line - eventually finds its way to the Google AdWords product page , it's interesting to gain some insight into what kind of studies the search giant commissioned and which conclusions the research agencies pulled from the data gathered from direct consumer surveys and other means. After the jump are some screenshots from internal documents used by Google to gauge the importance of keyword search in purchasing decisions for industries like B2B technology, logistics, travel, healthcare, entertainment and more which we got our hands on. Bare in mind that this data is relatively old, with some of the research going back as far as March 2005. Nevertheless, it's a fascinating look at how Google looks at its own core business and how it apparently uses the information weeded out by research agencies to better market AdWords and related services to the verticals cited above. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco