iPerceptions Appoints Paul Robillard as Vice President of Marketing

iPerceptions Inc. (TSX.V:IPE), a leading provider of Voice of the Customer web analytics, today announced the appointment of Paul Robillard as Vice President of Marketing. A seasoned executive with more than 20 years of experience in marketing, sales and corporate leadership, Robillard has successfully led growth initiatives at IBM, BCE Emergis, Fortsum and Netscape. In his new role at iPerceptions, he will lead all aspects of global marketing as the company extends its web analytics leadership and expands its strategic vision, business goals and product lines.

"Paul brings extensive experience in developing and executing marketing strategies that generate global demand and create value for customers,” said Claude Guay, President and CEO of iPerceptions. "He will be instrumental in helping iPerceptions strengthen and elevate its market position, and I am very excited to welcome him to the team as we continue to forge new ground in Voice of the Customer web analytics.”

Robillard brings more than 20 years of professional experience in sales, marketing, coaching and consulting for high technology, manufacturing, services, finance, travel and telecommunications companies. As an executive and manager, he has developed a global and practical perspective on corporate leadership and the leverage effect of sales and marketing.

Before joining iPerceptions, Robillard was Vice President, Sales and Marketing at Fortsum Business Solutions where he led a complete transformation and restructuring of the marketing and sales groups in order to expand revenue and exceed sales goals. Prior to this, he was Vice President of Marketing, Sales, Product Strategy and Customer Service at Accovia, an IT solutions provider in the travel industry. Robillard previously served as Senior Advisor on Change Management at AGTI and Vice President of Sales and Emerging Channels at BCE Emergis. He was also general manager of operations at Netscape Canada and has held management positions at IBM and WorldLinx, a BCE company.

“iPerceptions takes an innovative and extraordinarily practical approach to providing brands with insights that drive real business improvement,” said Paul Robillard. “I look forward to working with Claude and the iPerceptions team to accelerate the company’s growth and contribute to its leadership in the rapidly-growing web analytics market.”

About iPerceptions

iPerceptions is one of North America's leading Voice of the Customer web analytics providers. Its webValidator Continuous Listening solution, 4Q free website survey solution, and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Atlanta, Toronto, Montreal, and London.

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