July 06, 2006 at 09:48 AM EDT
Unica Corporation Named as Finalist for the 2006 Mass Technology Leadership Awards; Mass Technology Leadership Council Awards Recognize Outstanding Technology Development, Implementation and Leadership
Unica(R) Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, announced that it has been named as a finalist for the Mass Technology Leadership Council's 2006 Mass Technology Leadership Awards. Unica and other finalists were named at an event held at the British Consulate on June 28.
The only awards program to recognize outstanding achievement in both the development and implementation of information technology, the Mass Technology Leadership Awards honor Massachusetts companies and individuals who best exemplify leadership and excellence in business and technology. The awards program builds on the traditions of the Massachusetts Software Council and the New England Business and Technology Association (NEBATA), the two organizations that merged last year to form the Massachusetts Technology Leadership Council.
Unica is a leading global provider of Enterprise Marketing Management (EMM) software that focuses exclusively on the needs of marketing organizations. Unica's Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation, and marketing resource management. Affinium provides a complete platform to transform the entire marketing process including planning, budgeting, project management, execution and measurement for brand, relationship and internet marketing. Over 400 companies worldwide rely on Unica's solutions to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business.
"We are honored to be included among other prestigious companies as finalists for the Mass Technology Leadership Award," said Yuchun Lee, founder and CEO of Unica. "Unica was founded on the principle of business-value driven innovation and has since become in our view the only company to offer an end-to-end enterprise marketing solution. We plan to continue developing technology that drives customer success and return on investment. Being nominated for an award from the Mass Technology Leadership Council further spurs our entrepreneurial spirit."
"The Mass Technology Leadership Council is committed to fostering entrepreneurship and promoting the success of companies that develop and deploy technology across industry sectors. These awards are an important part of this effort," said Joyce Plotkin, president of the Mass Technology Leadership Council. "The finalists for this year's honors represent the spirit of innovation, the history of accomplishment and the future promise that define the Massachusetts technology community."
Winners of the awards will be announced on October 11, at an Awards Banquet to be held at the Boston Marriott Copley Place Hotel on Wednesday, October 11. The Banquet will also feature a keynote address by Bruce Chizen, CEO of Adobe.
For more information about Unica, visit www.unica.com
About the Massachusetts Technology Leadership Council
The Massachusetts Technology Leadership Council is the only association that addresses the critical leadership issues of innovative software and technology-enabled companies. Formed by the combination of Massachusetts Software Council and New England Business and Technology Association, Inc., the organization is dedicated to fostering entrepreneurship and promoting the success of companies that develop and deploy technology across industry sectors. The Massachusetts Technology Leadership Council conducts educational programs, hosts industry events, facilitates networking, sponsors research, advocates in favor of technology policies that promote innovation, entrepreneurship and competition, and recognizes industry-leading companies and people.
Unica(R) Corporation is a leading global provider of EMM software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and its Affinium(R) software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. More than 400 companies in a wide range of industries use Unica software to manage the complexities and processes of marketing and to facilitate the operations of a customer-centric business. Unica's customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Lands' End, Nordstrom, Reader's Digest, Scotiabank and Vodafone. Unica has offices across the United States, including its corporate headquarters in Waltham, Massachusetts, as well offices in the United Kingdom, France, Germany, Singapore and India. For more information, call 781-839-8000 or visit www.unica.com.
Note to editors: Copyright 2006 Unica Corporation. Unica, the Unica logo and Affinium are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
Forward Looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including the possibility that the market for enterprise software does not develop as anticipated; the customer discontinues use of the software or does not receive the expected results; the software does not allow the customer to achieve the highest quality leads, the best ROI for their clients or increase the velocity, precision and effectiveness of its online client programs; the volatility of our stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; a failure by Unica to develop new software products and enhance existing products; failure to retain key staff; a failure by Unica to maintain historical maintenance renewal rates; and a failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.
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