Go FISHn Casts Off As A Fishing Site For The Facebook Age

Ned Desmond has gone fishin' and he wants you to Go FISHn too. Today, Desmond launched a fishing site for the Facebook age. You can sign in with your Facebook ID, share fishing stories and photos with your friends, ask questions to fishing pros and the community, and review all the gear in your tackle box. Go FISHn is an enthusiast site for people who love to fish—and there's an estimated 30 million recreational anglers in the U.S. alone who spend about $45 billion a year on gear, supplies, and trips. "Nobody has done a good job in enthusiast sites," says Desmond, who is the former president of Time Interactive and was once my boss (we launched a magazine together). There are other social networks for fishermen such as Angling Masters , Fishing Files , and the Fishing Network where people can share fish tales and photos. But they seem to be modeled more after MySpace than Facebook. Go FISHn isn't trying to create a new social network. "People fish for the challenge, but also for the companionship," says Desmond. Go FISHn starts out by connecting you to your fishing buddies on Facebook (and, yes, it has a Facebook Fan page as well).