PowerReviews Lands $6 Million To Power Customer Reviews For Retailers

PowerReviews, a company that provides customer review technology for retailers and e-commerce sites, has raised $6.1 million in funding led by current investors Menlo Ventures and Tenaya Capital . This brings the company's total funding to over $30 million. The additional funding will be used fuel customer acquisition and for new product development. The company's original products let retailers include Amazon-like product review features into their websites, for free. Last year, PowerReviews launched two more social technologies for retailers to integrate: BrandConnect and Social Megaphone. BrandConnect tracks what consumers are saying about a company and/or brand on the social web and Social Megaphone allows customers to post their reviews to Facebook, Twitter and blogs. Last fall the company also brought on a new CEO, Pehr Luedtke .