YC-Funded Trustmarker Brings Certified Site Badges To The Masses

The idea of bringing a certified badge to a website isn't new. Badges on websites from TRUSTe, VeriSign and McAffee are commonplace on sites to certify that the site is secure. But Y Combinator -backed startup Enernetics are hoping to make these badges more mainstream with Trustmarker . Trustmarker allows anyone to create and implement a "trustmark" on a site that can be used to denote a relationship, distinction or certification. For example, on Trustmarker's homepage, there is a Y Combinator mark at the bottom of the page to denote that it was incubated at YC. The idea behind Trustmarker was born at Enernetics' C02Stats, which measured how green a website or service was and created a stamp of approval for an energy-friendly site. Trustmarker allows any organization to create a branded Trustmark that can be embedded on a site easily. The Trustmark is hyperlinked, so the owner can generate traffic to their site, access analytics of who is clicking on their site, and can control who can show their Trustmark. Owners can also earn money by charging licensing fees to use a Trustmark.