Radar Aims To Match Bands With Music Video Directors

Today sees the the launch of Radar Music Videos , a platform that enables artists, bands and music labels to commission music videos from established and upcoming directors. The site, which has been in Beta for just over a year, is entirely bootstrapped by ex-BBC producer Caroline Bottomley and is already cash-positive. That's thanks to a business model that shuns free or freemium in favor of paid-subscriptions only, for both the artists who are commissioning works and the directors who are hoping to land a gig.