Revealed: Google Keeps Less Than Half Of AdSense Revenue
May 24, 2010 at 11:45 AM EDT
Google has (finally) released its revenue share breakdown for AdSense. Publishers apparently earn a 68% revenue share worldwide, meaning Google pays 68% of the revenue that they collect from advertisers. Since launching AdSense for Content in 2003, this revenue share has never changed. For Search, partners see a 51% revenue share for the search ads that appear through their site.