Drapers Awards UGG® Australia Brand of the Year

Deckers Outdoor Corporation (NASDAQGS: DECK) today announced that UGG® Australia received the prestigious Brand of the Year recognition at the Drapers Footwear Awards on May 27, 2010. The UK footwear industry gathered together in London to see independents, multiples and brand specialists awarded for their performance over the past year from the leading trade publication for footwear and fashion in the UK. Among the winners were Schuh, who won the Multiple Retailer of the Year award and Pam Jenkins in Edinburgh, who picked up the Independent Retailer of the Year award.

“We are thrilled to receive the Brand of the Year award,” said Connie Rishwain, President of UGG Australia. “The UK market represents our largest market outside of the US and we are delighted and grateful that UK consumers have embraced our brand as they have. We will strive to continue to excite them with new collections throughout the year, including boots, casuals, slippers, outerwear and accessories. Thank you to our UK retailers for supporting our brand and to our distribution partners at AMG. Finally, thank you to Drapers for this most prestigious award.”

Drapers features the latest news, trends, exclusive sales data, and insightful viewpoints, and are also key to the UK fashion business. Drapers recognizes the potential of a brand and measures the success of its business. The Brand of the Year award from Drapers correlates with UGG Australia’s continued sales growth and underscores the exceptional opportunities that exist outside the US for Deckers Outdoor Corporation.

Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation.