iPerceptions’ Expands Automotive Program with the Addition of Mercedes-Benz USA

iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, today announced the expansion of its Automotive Program with the addition of Mercedes-Benz USA.

“At Mercedes-Benz, we’re committed to responding to our customers faster and more effectively,” said Eric Jillard, Department Manager, Digital Marketing & CRM at Mercedes-Benz USA. “By teaming with iPerceptions, we can now combine detailed, actionable insights gained through their Voice of Customer solution with industry-specific intelligence provided by their Automotive Program to create a better online experience for our customers.”

Mercedes-Benz USA will deploy iPerceptions’ webValidator Continuous Listening solution to let their customers drive online strategies. iPerceptions’ Automotive Program members also benefit from rich, industry-specific analysis and recommendations based on industry-best practices for both luxury and economic markets, as well as benchmarking capabilities against the largest database of real Voice of Customer feedback.

"The iPerceptions Automotive Program will enable Mercedes-Benz to continuously refine its strategies around the goals of its customers,” said Claude Guay, president and CEO of iPerceptions. “In today’s competitive landscape, asking consumers to help direct online efforts is perhaps the most efficient way to take the guesswork out of marketing.”

The iPerceptions Automotive Program is helping companies like Mercedes-Benz USA, BMW, MINI, Mazda, Hyundai, General Motors USA and Canada, Chrysler and Ford to optimize their websites by leveraging the Voice of their Customers to drive online strategies and marketing initiatives. Insight from iPerceptions webValidator studies and its Automotive Program recently helped Ford redesign their Middle Eastern websites by improving content and adding features that significantly boosted visitor satisfaction.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US. More information on MBUSA and its products can be found at www.mbusa.com, www.maybachusa.com and www.mbsprinterusa.com.

About iPerceptions

iPerceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, free website survey solution 4Q, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. For more information, please visit our site at www.iperceptions.com.

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