Kindle Books Outselling Hardcover Books. “Tipping Point” Reached, Amazon Says

Amazon's Kindle eReader has long been a great device. Unfortunately, for much of its life, it has been far too expensive. And now with Apple's iPad out there, it seems a bit too, well, monochrome. But Amazon did a smart thing recently, they slashed the price of the device, down to $189 . As a result, growth is accelerating once again, Amazon says. In fact, in each month this quarter, the Kindle saw an upswing in sales. " We’ve reached a tipping point with the new price of Kindle—the growth rate of Kindle device unit sales has tripled since we lowered the price from $259 to $189 ," Amazon founder Jeff Bezos says.
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