Bezos On iPad: “You are not going to improve Hemingway by adding video snippets.”

Amazon's Kindle has always been an interesting device to me. When I first heard about it in late 2007, I was sure I wouldn't want one. It was awkward looking and at $399, way too expensive. But when the second iteration came in 2009 with a sleeker look, I decided to buy one to see what all the fuss was about. I quickly learned to love it. That said, I still didn't see any real future for such a product. At $359, it was still absurdly expensive. And with all the rumors swirling about Apple's impending tablet device, it seemed like it was a temporary niche product, at best. But on the eve of the unveiling of the third iteration of the device , Amazon CEO Jeff Bezos is making things more interesting.