The Full-On Assault On Cable Is Underway

Google, Apple, Microsoft, Netflix, Amazon -- when you hear these names, you usually think about how these tech giants all compete with one another. But what if they all teamed up for one cause? They'd be unstoppable, right? We're about to find out. All of these companies are currently sitting in the same boat about to storm the beaches. Which beaches? Those belonging to the the cable television providers in the U.S. It has only just begun, but the assault is underway. Let me start by saying that of course the cable companies aren't about to go away. Even if the mega assault by the tech juggernauts is successful, it will be many years before everyone's addiction to cable gives way to something else. But it will. And that something else will be content served over the Internet.