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September 10, 2010 at 08:00 AM EDT
Publishers Clearing House Online and Call Genie Launch 'Deal or No Deal' Online Sweepstakes
Powered by PCH Boost the Sweepstakes Program Is Now Live at MyDealMania.com and Offers Entrants the Chance to Win $100,000

TORONTO, ONTARIO and NEW YORK, NEW YORK -- (Marketwire) -- 09/10/10 -- Publishers Clearing House Online and Call Genie Inc. (TSX: GNE) today announced that they have launched an online sweepstakes program for 'Deal or No Deal', which is produced by Endemol USA Inc. and distributed by NBC Universal Domestic Television Distribution. The sweepstakes is running on the 'Deal or No Deal' syndicated site "Deal Mania™" (http://www.MyDealMania.com), and is powered by PCH Boost. PCH Boost was developed by Publishers Clearing House and is an API (application programming interface) that fully automates the legal and fulfillment aspects of running sweepstakes. "Deal Mania™" is a consumer-oriented sweepstakes contest in the syndicated episodes of 'Deal or No Deal'.

The new program offers visitors to the syndicated site an opportunity to win $100,000 by randomly picking suitcases, similar to the process contestants go through on the television program. Game players have multiple chances to guess the correct suitcase, and once they find the right one, they receive an entry into the sweepstakes.

"This is an exciting program for all consumers and fans of 'Deal or No Deal' and also a great partnership between two trusted tech and media organizations and PCH, the leader in promoting and managing sweepstakes," said Josh Glantz, vice president and general manager of Publishers Clearing House Online. "The Deal Mania™ site is also a great way to extend the 'Deal or No Deal' brand beyond the television set and give consumers the chance to live out their TV game show fantasies."

"PCH Boost is a great solution for us," according to Michael Durance, CEO of Call Genie Inc. "It allows us to enhance the consumer experience, expand the prize opportunities, drive more traffic to Deal Mania™ through further promotion on PCH media assets and significantly reduce our costs by having Publishers Clearing House Online assume and manage the sweepstakes programs."

About Call Genie Inc.

Call Genie is a leading global provider of local mobile search and advertising solutions that connect ready to transact consumers directly with local merchants for local directory businesses, directory assistance services and local media publishers. Call Genie solutions offer an exceptional experience for both advertisers and consumers and are deployed in 11 countries around the world. Call Genie has been awarded the Excellence in Integrated Ad Management award by the Pelorus Group, has won the Yellow Page Association Industry Excellence Award for Marketing Innovation, the Whitaker Innovation Award, the 118 Tracker Award for both Technology Innovation in the UK and most recently, Outstanding Contribution to the Industry. www.callgenie.com.

About Publishers Clearing House Online

Consisting of seven online properties including PCH.com, PCHCoupons.com, PCHGames.com, PCHLotto.com, PCHOnline.com, PCHOnlineSurveys.com, PCHSearchandWin.com and SayandWin.com, PCH Online is the Web destination for Publishers Clearing House, a leading multi-channel direct marketer of value-based consumer products and magazines. The company calls attention to its products by providing site visitors with a chance to win valuable sweepstakes prizes. With more than 3.5 million new registrants per year, more than five million unique visitors per month and a database of more than 10 million customers, PCH Online continues to be a viable opportunity for advertisers to reach a diverse group of men and women online. www.pchonline.com.

The TSX Exchange has neither approved nor disapproved the contents of this news release.

Contacts:
Call Genie Inc.
Alex Blodgett
Investor Relations
+1 403 410 6875
alex.blodgett@callgenie.com
www.callgenie.com

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