Vanguard Launches Second Assault on iShares

For the second time in as many weeks, Vanguard has launched a wave of broad market style-box ETFs aimed at unseating its largest rivals.  Vanguard declared war in its fight for ETF supremacy two weeks ago by targeting both SPDRs and iShares with the launch of nine ETFs covering the S&P index style boxes.  Today’s (9/22/10) announcement consists of seven new ETFs squarely aimed at the Russell-indexed ETFs from BlackRock’s iShares that have been on the market for more than ten years. Once again, Vanguard has chosen not to try to differentiate its products based on unique investment strategies, new indexes, or being first to market.  Instead, it is challenging the competition head-on and differentiating its offerings by price and brand name.  Vanguard has wisely chosen to draw… . . . → Full Story: Vanguard Launches Second Assault on iShares