Claymore Changes Name To Guggenheim Funds

As the ETF world continues to expand at an impressive pace, a number of companies have sought to bring their own lineup of funds to the market in order to grab a piece of this rapidly-increasing pie. However, some have taken a different approach to gaining an ETF foothold, preferring to buy up existing issuers with established product lines. That’s the strategy used by Guggenheim, which has purchased both Rydex and Claymore over the last year. Earlier today, the company announced that it was rebranding Claymore’s ETF products under the Guggenheim Funds name. All of the ETFs will retain their ticker symbols and CUSIP numbers; only the name “Claymore” will change. “Taking on the Guggenheim name is a significant milestone as we continue to develop our U.S. retail effort,” said Steven A. Baffico, Senior Managing Director at Guggenheim in an e-mail. “From the outset, Claymore [...] Click here to read the original article on ETFdb.com. Related Stories: ETF M&A Heating Up: Guggenheim To Buy Claymore ETF Exclusive: Guggenheim Partners Buys Rydex Christian Magoon On The Claymore-Guggenheim Merger and The Future Of The ETF Industry