Barnes & Noble’s NOOK To Hit Walmart Shelves As Soon As October 24
October 21, 2010 at 08:46 AM EDT
Barnes & Noble this morning announced that its NOOK eBook Reader will be sold in 2,500 Walmart stores and Walmart.com. The devices are expected to hit Walmart shelves beginning as soon as October 24, in advance of the holiday shopping season, the company said. B&N also said many Walmart stores will feature a NOOK-branded eReading area where shoppers can see and touch a demo device, although it didn't specify which and how many stores.