Crocs, Inc. Announces Retail Expansion into Puerto Rico with New Stores

In the midst of the holiday shopping season, Crocs, Inc. (NASDAQ: CROX) announced today the Company’s expansion into Puerto Rico with new store locations. Opening this month, the Plaza Las Americas store, located in Hato Rey, and Plaza Carolina store, located in San Juan, join the Barceloneta and Old San Juan locations, which opened earlier this year to mark our first retail venture into Puerto Rico.

Retail sales have played a key role in the Company’s growth strategy this year, posting a 35 percent year over year revenue increase in the third quarter of 2010. The new Puerto Rico stores allow the Company to merchandise the depth of Crocs’ more than 250 styles with a mix of full-price and factory direct products, while also introducing the brand to another international community.

Puerto Rico is a great market for Crocs and a very strong footwear market,” says Doug Hayes, Vice President and General Manager of Americas for Crocs. “New stores are a part of our Crocs brand globalization strategy. It’s important for us to not only strategically locate our stores in busy shopping districts, but also showcase our diverse product offering to shoppers around the world as our shoes appeal to consumers for their comfort, color and value.”

This retail expansion marks an exciting new opportunity for the leading footwear company, while continuing to bring profound comfort, fun and innovation to the world’s feet. Crocs™ shoes are sold in more than 125 countries and the company currently expects to operate more than 400 company owned retail stores in shopping destinations around the globe by year-end. To learn more about Crocs or to find a Crocs store near you, visit Crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.comfor additional information.

Contacts:

Crocs, Inc.
Shelley Weibel, 303-848-7197
sweibel@crocs.com

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