SAN MATEO, Calif., Dec. 27, 2010 /PRNewswire/ -- Lucky Knives, Inc., the creators of the PeerPressure™ iPhone® app, is spreading the word that PeerPressure is available in time for making (and keeping) New Year's Resolutions.

Behavioral studies confirm that one of the best ways to achieve a goal is to create public accountability. PeerPressure motivates users to succeed by automatically charting their progress and sharing it with a group of trusted friends. The PeerPressure application works with Facebook, Twitter and email to build a virtual support group that cheers you on when you're doing well and guides you toward the finish line when you get off track.

"The PeerPressure app works because it's based on a simple idea," said Hal Rucker, Founder. "You're more likely to stick to a commitment if you know your friends are tracking your ups and downs. It's easy to feel empowered when starting a new goal.  The hard part is sticking to it, and we're finding that PeerPressure really helps people succeed in the long term."

PeerPressure can be downloaded from the iTunes® App Store and runs on iPhone, iPad® and iPod®.

Learn more about PeerPressure

PeerPressure iPhone App: www.peer-pressure.com

PeerPressure Tutorial Video: http://www.vimeo.com/14440692

PeerPressure Facebook Page: http://www.facebook.com/pages/PeerPressure/131366656909110

Lucky Knives

Lucky Knives website: www.luckyknives.com

Email: info@luckyknives.com

SOURCE Lucky Knives, Inc.