Survey Says: The iPad Is Not A Kindle Killer

While plenty of people predicted that the iPad would kill the Kindle when it first came out ( including us ), that turned out to be wrong. Very wrong. The Kindle went on to become the best selling product in Amazon's history over the holidays, selling an estimated 8 million units last year. The Kindle is a very different device which appeals to heavy readers. In fact, in a recent survey of about 1,000 consumers by JP Morgan's Internet team, 40 percent of iPad owners also own a Kindle. That sounds a little high to me, although it does describe everyone I know who owns an iPad. According to the same survey, another 23 percent of iPAd owners plan on buying a Kindle.