Fresh & Easy Introduces 27 New Exclusive California Wines
Grocer Partners with Local Winemakers to Craft New Lines
EL SEGUNDO, Calif., March 8, 2011 /PRNewswire/ -- Fresh & Easy Neighborhood Market has introduced 27 new exclusive California wines to its award winning wine selection. The new wines are sourced from some of the finest vineyards in California's premium wine growing regions, including Napa Valley, Sonoma, Monterey and Santa Barbara. The new wines are broken into seven new lines and are all affordably priced, retailing from $3.99 to $19.99.
"We set out to make premium wines at exceptional prices from several top-quality vineyards here in California," said Richard Wherry, Fresh & Easy's wine expert. "Each wine tells its own story, and we specially selected winemakers who share our passion for capturing all that we love about great California wines into every bottle we sell."
Fresh & Easy partnered with Terravant Wine Company in Santa Barbara County's Santa Ynez Valley to create three of the new lines of wine: Cloud Valley, Barrel Ranch and Open Field. Terravant and Fresh & Easy produced a video about their partnership and the crafting of the wines: tinyurl.com/4ul9l5q. Fresh & Easy has also created a special set of tasting notes for customers: www.freshandeasy.com/CA_Notes.pdf.
Fresh & Easy's new California wine lines include:
I Heart CA
A simple line of unpretentious and affordable California wines, retailing for less than $4:
A cheeky line of wines that is perfect to enjoy during the summer, retailing for less than $4:
Retailing for less than $9, PCH is an accessible line of everyday wines named for the famous highway that winds through the wine regions along California's coast:
A line of fruit-forward wines crafted using winemaker-selected grapes from the cool California coastal regions, retailing for less than $9:
A limited-edition line of specially selected wines and crafted by our own wine makers, retailing for less than $11:
A line of more complex, refined wines crafted from select higher-pedigree grapes in the finest wine regions California has to offer, retailing for less than $15:
This portfolio of signature wines focuses on the renowned wine growing region of Santa Barbara County, retailing for less than $20:
About 80 of the more than 170 wines offered at Fresh & Easy are exclusive, with the majority of these retailing for less than $10. Fresh & Easy exclusive wines have won more than 130 medals from competitions such as the San Francisco International Wine Competition 2009, Critics Challenge International Wine Competition 2009, Winemaker's Challenge 2010, and the San Diego International Wine Competition 2010.
About Fresh & Easy Neighborhood Market
Fresh & Easy operates more than 165 stores in California, Arizona and Nevada. In addition to fresh prepared meals, meats and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices. The grocer's popular fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.
For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at: www.twitter.com/fresh_and_easy and become a fan on Facebook at www.facebook.com/freshandeasy.
SOURCE Fresh & Easy Neighborhood Market
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