WASHINGTON, D.C.  / PRBuzz / April 7, 2011 -- Blu Water Day Spa retained the Devin James Group, a global brand communications agency, to launch their new website. The new website has been designed to showcase more of the aesthetic appeal guest see when they "walk through the door" and enter the Blu Water Day Spa experience in person.  By capturing the experience visually, coupled with a more user friendly web interface, social media integration, an online commercial and a more fluid site content architecture, visitors are more engaged online.

Being and award winning day spa in the Nation's Capital means that you often cater to a wide spectrum of guest. From notable political figures, socialites, celebrities, small business owners, government employees to people who just want to be pampered, Blu Water takes gentle care of them all while giving each a uniquely customized rejuvenation experience.  As "D.C.'s Only Accredited Day Spa" Blu Water continues to lead the market with their massage, nail and facial treatments as the day spa facility has continued to be honored nationally by the Day Spa Association, Day Spa Magazine, Spa Finder, Bethesda Magazine, Washington City Paper, the Washingtonian and many other publications and talk-radio shows.

To view the new site: www.bluwaterdayspa.com

To view the old site: http://www.nativegraphix.com/blu/old-site/

Features of the Site:

Once on the site, visitors can sign up for the Blu Water's newsletter or set up an appointment to take advantage of the specials featured on the site. In terms of services, a much more visual experience shows prospective guest who the Blu Water Day Spa team is and what they offer while simultaneously giving them tools to stay in touch and find out what is going on by joining Blu Water on Facebook and Twitter. Using these social media plugins the new website is a constant stream of communication where guest can learn about the staff and stylists, and can even setup their next appointment with automatic appointment reminders. 

Photo Galleries: The site features a header photo gallery on the top of each page that visually displays the services available at the facility to further illustrate the actual experience. In addition to the header gallery, the site features a photo gallery that allows visitors to see real patient before-and-after photos of certain procedures which allows guest considering treatments to "see for themselves" the results they could expect while highlighting dramatic improvements from minimally invasive treatments.

Online Commercial: This interactive tool features a full tour of the facility with music to present all that Blu Water Day Spa has to offer its guests.

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About Blu Water Day Spa

Blu Water Day Spa, a 4,500 square foot masterpiece including a waterfall and meditation room is conveniently located in White Flint Plaza. The award-winning, "state of the art" facility was designed with "environmental awareness" that incorporates recycled woods, textiles, energy efficient lighting and includes; private facial, massage and body treatment rooms, individual waxing rooms, a clinical permanent make-up room, private shower facilities, an Apothecary Bar, 12 pedicure stations and 18 customized nail treatment stations - all using the latest equipment and finest products to fulfill guests needs.

For more information or to book a reservation:

Carla Goycochea | Make Up Artist/Manager | Carla@bluwaterdayspa.com

Blu Water Day Spa | 5234 Nicholson Ln | Kensington, MD 20895

O 301-984-6245 | www.bluwaterdayspa.com

Media Contact:

The Devin James Group | 5100 Poplar Ave. Suite 2700 | Memphis, TN 38137

O 901-322-6057 | TF 877-905-5300 | pr@devinjamesgroup.com | www.devinjamesgroup.com