Special report: How News Corp got lost in Myspace

NEW YORK (Reuters) - As Rupert Murdoch stepped into the Grand Ballroom of San Francisco's Palace Hotel at the Web 2.0 conference in October 2007, the developers and engineers who packed the room fell into a respectful hush. It was the sort of greeting usually reserved for one of their own tech heroes, not a 76-year-old media mogul.