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April 25, 2011 at 13:18 PM EDT
Generating Greater Revenue & Incremental Profit Through Advanced Analytics

In today’s challenging economic climate, every marketer is looking for ways to improve the effectiveness and efficiency of their marketing programs. Boston based iKnowtion, a marketing analytics consulting firm that has been helping Fortune 1000 companies improve their marketing effectiveness for more than 10 years, understands this, and on Thursday, May 5 from 11 AM – Noon (ET), will host a complimentary webinar, Generating Greater Revenue & Incremental Profit Through Advanced Analytics, to help you realize greater results from your marketing programs.

“In such a challenging economy and with the increased focus on accountability, we see many marketers reaching out for new ways to target those consumers who represent the true incremental sales opportunity for their business” says Bill Duffy, iKnowtion Managing Partner.

During this webinar you will learn about specific marketing analytic methods that can be used to help you achieve your business objectives, uncover new high potential consumer targets, improve the ROI of your marketing campaigns and generate incremental revenue and profit.

iKnowtion session moderators will review various Lift Modeling and Optimization techniques, their differences and benefits, critical steps to getting started and how they can be applied for maximum business impact.

Space is limited so reserve your spot today

  • Find out how marketing analytics are used by successful companies to uncover new strategies that improve marketing campaign results
  • Discover which analytic solutions will work best for targeting those customers who can increase your ROI
  • Learn about Lift Modeling and Optimization, how they are used to generate incremental revenue and profit, and whether they are right for you



Sandy Karcher, 781-494-9989
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