iPerceptions Awarded Prestigious TRUSTe Privacy Seal

iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer (VoC) analytics based on actual visitors, today announced that it has been certified to display the TRUSTe Privacy Seal, demonstrating its global commitment to consumer trust and privacy online. The TRUSTe Privacy Seal is one of the most recognized branded symbols of trust among online consumers and will encourage website visitors to participate in iPerceptions’ client Voice of Customer programs, by having the upmost confidence that their information is treated with the highest privacy standards.

"Every month iPerceptions collects, on behalf of its customers, over one million surveys from their online visitors," said Claude Guay, president and CEO of iPerceptions. “All of our clients and survey respondents need to know that their information is being handled with the industry’s strictest privacy standards. iPerceptions is proud to be recognized in the same category as some of the worlds leading brands, committed to building consumer trust online through participation in the TRUSTe Privacy Seal program."

"By becoming a TRUSTe sealholder, iPerceptions gives its clients a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site or complete their online surveys," said Chris Babel, CEO of TRUSTe. "iPerceptions joins many other leading brands that are committed to building consumer trust online through participation in the TRUSTe Privacy Seal program."

TRUSTe, the leading global online privacy solutions provider, awards its privacy seals only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe's consumer dispute resolution process. It communicates that a company's information gathering and dissemination practices follow TRUSTe’s strict privacy guidelines for notice, choice, access, security and redress. Specifically, TRUSTe sealholders agree to:

o Disclose their information gathering and dissemination practices.

o Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out.

o Provide users with access to their personal information to correct any inaccuracies.

o Insure that reasonable security mechanisms are being used to protect the data that is collected.

About TRUSTe

TRUSTe is the leading online privacy solutions provider. The company offers a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Web properties from many of the worlds top companies including Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. Based upon a foundation of transparency, choice and accountability regarding the collection and use of personal information, TRUSTe’s privacy seal is recognized by millions of consumers as a sign of legitimacy for online interactions. For more information, please visit http://www.truste.com.

About iPerceptions

iPerceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, 4Q Suite solution, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn millions of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as Dell, InterContinental Hotels, General Motors, Canadian Tire, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. For more information, please visit www.iperceptions.com.

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