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June 15, 2011 at 09:00 AM EDT
newBrandAnalytics Names Vivek Sagi as Chief Technology Officer

newBrandAnalytics™, the leading provider of social business intelligence solutions, today announced that Vivek Sagi has been named Chief Technology Officer. Leading the firm’s product development teams in the U.S., Israel and India, Sagi will drive development of the newBrandAnalytics Social Business Intelligence™ platform and suite of products and oversee Cloud infrastructure operations and product management. Prior to joining newBrandAnalytics full-time, Sagi served as a strategic advisor and consultant to the firm.

“Vivek’s depth and breadth of experience in developing, growing, and managing large scale software and infrastructure solutions will contribute a key element to newBrandAnalytics strategy to deliver the best-in-class Social Business Intelligence solutions,” said Neil Kataria, CEO of newBrandAnalytics.

“As a serial entrepreneur, I've played early employee or founding roles in multiple startups across enterprise software and B2C/Mobile markets at various stages including early ‘seed’ stage, venture funded, and well established Fortune 100 companies,” says Sagi. “What’s unique about newBrandAnaltyics and what compelled me to join the leadership team is that our technology was built to solve a business problem. The founders’ focus on solving the real pain points and on achieving domain leadership is reflected in our unusually short sales cycle and swift customer adoption.”

Sagi brings over 12 years of technology and entrepreneurial experience to the newBrandAnalytics executive management team. Prior to newBrandAnalytics, he was general manager and vice president of ServiceLive, a Sears Holdings subsidiary, where he hired and grew the product, user interface and engineering teams to scale their marketplace platform to $150M in annual transactions.

Previously, Sagi co-founded GlobalRoads, an open source enterprise sales automation software company and 'Jamkai', an Apple staff pick social networking platform for the iPhone. He held multiple executive roles at Selectica where he participated in their successful IPO and led professional services and technology solutions for their strategic accounts. He was also a finalist in the Netflix recommendations $1 million contest.

Sagi holds bachelor's and master's degrees in engineering from the Indian Institute of Technology, Madras and Penn State. He also received an MBA with honors from the Wharton Business School.

About newBrandAnalytics

newBrandAnalytics provides an enterprise-grade suite of industry-tailored Social Business Intelligence solutions that enable leading organizations to improve customer experience across all touch points. Its flagship offerings, Social Guest Satisfactionand Social Customer Experience, are the world’s first and only real-time solutions that mine credible guest feedback from social media and synthesizes it into the richest customer insight to equip brands, regions, and units with the actionable insight needed to improve guest satisfaction and loyalty, increase revenue, and drive sustainable bottom-line results.

The newBrandAnalytics suite of industry-specific social business intelligence solutions includes Social Guest Satisfaction, Social Marketing Intelligence, Social Advertising Intelligence, and Social Competitive Intelligence for the restaurant, hospitality, retail, gaming, and spa & fitness industries. For more information, please visit


for newBrandAnalytics
Cindy Kazan, 414/559-0745
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