The Devil Made Me Do It. AOL’s Regrouped Advertising.com Is A $500 Million Business

AOL's advertising platforms, which are grouped under the Advertising.com business, is now a $500 million business, the company revealed today at its Investor Day in New York City. The Advertising.com Group is a new business unit inside AOL, which includes six separate products: The Advertising.com ad-serving network (which AOl acquired in 2004) and AdTech, along with more recent acquisitions 5Min (now AOL Video), Pictela , GoViral , and the internally built Seed product. (AOL also owns TechCrunch, but we are part of the Huffington Post Media Group). All of that, all together is a $500 million business, which is about a quarter of AOL's total revenue. And it's clear that AOL thinks it can become a $1 billion business. Today was the first time AOL broke out these numbers.