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June 17, 2011 at 06:02 AM EDT
American GrillMaster Experience Joins Sam’s Club National BBQ Tour

With grilling season in full swing, grillers everywhere are stoking the fires and marinating the steaks, and thanks to Trybe Targeting and its partners, they can now learn the art of true grill mastery.

Trybe Targeting, in conjunction with The Beef Checkoff Program and Bull Outdoor Products, is launching the American GrillMaster Experience at Sam’s Club Fan Zones across the country, where Sam’s Club members can learn how to become the master of the backyard grill. Through its activations and demonstrations, the American GrillMaster Experience will teach attendees how to properly prepare beef for grilling. Attendees will also have the opportunity to sample featured beef cuts and recipes.

The Sam’s Club Fan Zone is an interactive, educational and entertainment experience and is part of the Inaugural Sam’s Club National BBQ Tour. The American GrillMaster Experience will be featured at 18 of the tour’s stops at Sam’s Clubs throughout the nation.

“We are excited to add this experience to the Inaugural Sam’s Club National BBQ Tour,” said Mike McCloud, president and CEO of Trybe Targeting. “Along with our great partners, the beef checkoff and Bull Outdoor, we will be sharing their beef grilling experience and knowledge with consumers.”

Sanctioned by the Kansas City Barbeque Society, the Inaugural Sam’s Club National BBQ Tour is the largest and richest competition series in history. With $400,000 up for grabs, the tour features 20 local qualifying events, five regional events and a national championship in Bentonville, Ark. Oct. 14-15.

The American GrillMaster Experience features beef as its official protein and main attraction. It aims to educate consumers about proper beef safety, preparation and grilling and will feature tips and techniques from professional grill masters.

Bull Outdoor Products, the official Outdoor Cooking and Lifestyle Partner of the American GrillMaster Experience, is working with Cookeville, Tenn. native Michael McDearman, who will serve as their grill master. McDearman will demonstrate Bull Outdoor Products and educate attendees on how to be the master of their grill.

“We are looking forward to joining the Inaugural Sam’s Club National BBQ Tour,” McDearman said. “Working with Trybe Targeting and the beef checkoff will allow us to share our grilling expertise and our products with consumers.”

For more information on the American GrillMaster Experience, please visit

About The Beef Checkoff Program

The Beef Checkoff Program ( was established as part of the 1985 Farm Bill and is administered by the National Cattleman’s Association. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

About Bull Outdoor

Bull Outdoor Products Inc. started in the Barbecue Island business over 15 years ago. Since that time, Bull Outdoor Products Inc. has reached widespread prominence in the grilling industry. It has over 900 dealers and distributors throughout the United States and Canada.

About the Inaugural Sam’s Club National BBQ Tour

Sanctioned by the Kansas City Barbeque Society, the Inaugural Sam’s Club National BBQ Tour features four competition categories – chicken, brisket, pork and ribs. The tour is the largest and richest competition series in history, offering up $400,000 in prize money. The tour includes 20 Local Qualifying Events, five Regional Events and one National Championship in Bentonville, Ark. Oct. 14-15.

About Trybe Targeting

Trybe Targeting was launched in 2009 as the food and enthusiast marketing division of MMA Creative Inc., a 21-year-old marketing and advertising agency with offices in Nashville, Cookeville, Tenn. and Orlando, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, World’s Championship Chili Cookoff and the American Cornhole Organization. Trybe Targeting also helped develop the 2011 Inaugural Sam’s Club National BBQ Tour, the richest competition series in barbeque history.


MMA Creative Inc.
Andrea Nourse, 615-297-6886
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