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June 17, 2011 at 09:01 AM EDT
Shutterfly Reveals “Ten Most Joyous Cities in America 2011”

Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, today launches its enJOY Summer program by revealing the Ten Most Joyous Cities in America 2011. Topping the list is New York, with Baton Rouge and New Orleans rounding out the happiest cities. Also today, Shutterfly announces the appointment of Chief Storyteller, Heather Maddan, former launching editor of lifestyle blog, LilSugar.com, and shares results from a recent survey of 1,000 adults which shows that vacations beat out births as the most joyous occasion in people’s lives.

Share joyous moments in a Shutterfly photo book. (Photo: Business Wire)

Share joyous moments in a Shutterfly photo book. (Photo: Business Wire)

“Shutterfly’s mission is and has always been to help people share life’s joy, and this summer, we’re celebrating the places in our country where joy is happening,” said Heather Maddan, Chief Storyteller for Shutterfly. “People take more photos when they’re happy and our goal is to help them do more with those photos. We know that online social photo sharing is becoming increasingly common, but believe some images deserve more than just a ‘like’ on Facebook. This summer, Shutterfly wants to help people share and preserve their joy in a more meaningful way by turning those pictures into captivating photo book stories.”

Shutterfly’s Ten Most Joyous Cities in America 2011

The ranking of the Ten Most Joyous Cities in America 2011 was determined by Shutterfly’s Joy Meter, a barometer of happy occasions - weddings, births and graduations - coupled with photo sharing per capita. The Top Ten includes:

1. New York, NY

2. Baton Rouge, LA

3. New Orleans, LA

4. Miami-Ft. Lauderdale, FL

5. Lafayette, IN

6. Greenwood-Greenville, MS

7. Lafayette, LA

8. Corpus Christi, TX

9. Santa Barbara, CA

10. Boston, MA

At http://www.shutterfly.com/enjoysummer, consumers can view how these cities scored on each of the joy criteria, find out where their city ranks and then post Shutterfly’s Joy Meter to personal websites or share on Facebook. Visitors are also invited to upload a photo of their most joyful moment for a special deal on photo books, and begin sharing their joy with those around them. Finally, the enJOY Summer microsite will feature tips for making the most of photos from Shutterfly’s Chief Storyteller, Heather Maddan, who will also be spreading the word in person to some of the country’s Most Joyous Cities.

“As a mom, I know that often photos of joyous occasions sit dormant on computers, never seeing the light of day,” said Maddan. “It’s my mission to help bring those stories to life through photo books.”

Survey Says: Vacations Are More Joyous Than Births

Coupled with its Joy Meter ranking of the most joyous cities, Shutterfly conducted an online survey about joyous occasions and photo taking with 1,000 adults. The survey confirmed that people take more photos when they’re happy; sixty-five percent of respondents agreed with the following statement: “The more joyous the occasion, the more photos I want to take to remember it by.” Fifty-nine percent said they wish they had more photos of the joyous occasions in their lives, and 42 percent reported that they feel guilty they’re not doing more to preserve memories.

Vacations beat out births for the most photographed occasions: the top five most joyous moments of respondents’ lives are vacations (57 percent); birth of a child/children (49 percent); winter holidays (46 percent); the person’s own wedding (43 percent); and milestone birthdays (33 percent).

Making the Most of Joyous Occasions with Photo Books

Photo books are an easy way to do more with photos of any occasion. As a leader in the photo book industry, Shutterfly has the most comprehensive offerings of photo books anywhere. Shutterfly allows users to make photo books with photos from multiple locations – Facebook, their computer, or their Shutterfly account. Shutterfly also has two ways to create a photo book: Shutterfly’s Simple Path auto-creates photo books with photos selected by the customer; and Shutterfly’s All New Custom Path offers 41 stylish designs and gives users the creative control to customize their photo book page by page, and place photos, text and embellishments anywhere they want. Beautifully designed wedding, travel and baby styles from top designers like Stacy Claire Boyd, Demby & Solomon and Ali Edwards are included in the new photo book collection.

All Shutterfly photo books are produced at company-operated manufacturing facilities using archive quality paper and professional binding, according to the highest standards for quality and printing. Shutterfly offers its customers 100% satisfaction guaranteed. Shutterfly photo books come in five sizes starting from $12.99. The most popular photo book size is 8x8 and starts at $19.99.

For more about Shutterfly photo books, please visit: http://www.shutterfly.com/photo-books

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing company and operates Shutterfly.com, Tiny Prints.com and Weddingpaperdivas.com. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was recently named one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6764433&lang=en

Contacts:

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276 (Media Relations)
gsloan@shutterfly.com
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