Keen On… Michael Fertik: Why People Will Pay for Privacy (TCTV)

Will people pay for online privacy? Yes, they will – at least according to Michael Fertik, the founder and CEO of Reputation.com, one of the early leaders in the new online privacy ecosystem. Indeed, Fertik believes that privacy is the next big thing in the online economy – a necessary antidote to Reid Hoffman’s Web 3.0 economy of pervasive personal data. As Fertik told me when he came into San Francisco’s TechCrunchTV studio earlier this week, companies like Reputation.com give control back to the consumer in our Web 3.0 world. With products like the $75 a year MyPrivacy and MyReputation services, Reputation.com offers consumers a relatively affordable way to both block cookies and protect their online reputations in our increasingly public social media world.