Out Of The Blue, Instacolor Forced To Change Name By The “True” Color

omething of a black comedy involving white hot startup Color and still-green-behind-the-ears Instacolor . Red in the face, the developer behind the latter app, which combines the key functions of Instagram and Color , was forced to change its name to Instalook after the Color folks developed a gray mood about its name. Color's lawyers earlier this week sent a cease & desist to the developer of Instacolor Instalook, asking him to change the name of the iPhone app immediately.