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August 15, 2011 at 10:09 AM EDT
Freshpet® Announces New, Fresh Meals and Treats for Pets

Freshpet® - the only brand of fresh, refrigerated pet food in the market today - introduced five new meals and treats for pets available exclusively in the Freshpet refrigerator. The new products include roasted meals - made of fresh chicken and vegetables for both dogs and cats – and the addition of all natural chews and bones to their treats line.

The new meals and treats include:

  • Freshpet® Select Roasted Meals™ for Dogs: Tender pieces of fresh meat accented with real shredded chicken breast, carrots and spinach for a well-balanced meal. Available in easy to pour, resealable 1.75 lb. and 3 lb. bags.
  • Freshpet Select Roasted Meals for Cats: Tender morsels made of fresh chicken accented with carrots and spinach. It combines the great taste and texture of wet food cat’s love with the convenience of dry food. Available in a resealable 1 lb. bag.
  • Dog Joy™ Sweet Potato Chews: The only ingredient is sweet potatoes, naturally full of beta carotene, vitamins and dietary fiber. Each slice is slowly baked to chewy perfection. Available in a 7.5 oz. resealable pouch.
  • Dog Joy Bones: Real chicken baked inside a brown rice bone. A safer, long-lasting alternative to natural bones. Available in a 5.6 oz. resealable pouch, 2 bones.
  • Dog Joy Fresh Chews: Savory strips of buffalo are slow roasted in their own juices to a hard, satisfying chew. Available in a 4.3 oz. resealable pouch, 4 chews.

Freshpet foods are made from all natural ingredients and never contain corn, wheat, fillers or by-products. Each recipe starts with fresh, high quality proteins, vitamin-rich vegetables, and high fiber grains. The ingredients are then gently cooked to retain their nutrients without the use of any artificial preservatives. That is why all Freshpet meals and treats must be refrigerated.

“We saw a need in the pet food market for fresh, wholesome foods,” said Richard Thompson, Freshpet’s chief executive officer. “When we think about healthy eating for ourselves, we look for fresh meats and colorful fruits and vegetables. Healthy, fresh foods for pets simply weren’t available, until we developed Freshpet.”

“We’ve created our new meals with pet owners in mind –people who want their pets to live a healthy lifestyle just like they do,” continued Thompson. “Now, pets can gain the same nutritional benefits you and I get from eating fresh foods.”

To view the pressroom with high resolution images, please visit: http://pitch.pe/161706

Contacts:

Freshpet
For Interviews:
Courtney Monaghan, 201-520-4092
cmonaghan@freshpet.com
or
Press Inquiries & Product Review Requests:
Charity Lacey, 619-368-4373
charity@independentcontentco.com
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