Publishers Clearing House Online Launches PCHSuperfan on Facebook
Company Partners With Buddy Media to Launch the PCHSuperfan Program Offering Sweepstakes Winners the Chance to Double Their Money
NEW YORK, NY -- (Marketwire) -- 08/17/11 -- Publishers Clearing House Online today announced the launch of a new sweepstakes program designed to increase engagement with its customers while bolstering its presence on Facebook. The new program, PCHSuperfan, developed with Buddy Media, will provide those who become fans of PCH Online's Facebook page with a chance to double their prize money if they win a PCH cash prize between $10,000 and $1 million. Between now and December 2012 there will be at least 25 prizes given out that fall into this range, providing entrants with many opportunities to double their winnings.
"Our primary goal for the PCHSuperfan program is to drive our diverse audiences onto Facebook where we can communicate with them on a regular basis and offer them what we are known for: amazing winning opportunities," said Josh Glantz, vice president of PCH Online. "Though historically known for big, life changing sweepstakes in the mail, we have become a multi-channel business offering surprise and delight on the web, mobile and social channels. Consumers can now engage with PCH everywhere and we offer more and bigger prizes than ever before. The Superfan promotion will help to increase engagement with our fan base on Facebook and on our entertainment based properties."
The PCHSuperfan program encourages Facebook users to "fan" PCH Online's Facebook page (http://www.facebook.com/pch) and then complete a simple registration form on the Superfan tab. If a Superfan enters at least one sweepstakes either through the mail or on one of our sites, PCHGames.com, PCHLotto.com, PCH.com, PCHOnlineSurveys.com, or PCHSearchAndWin.com, and they win between $10,000 and $1 million, they will automatically double their money.
"We're excited to be working with Publishers Clearing House to help the company engage with its customers on a deeper level on Facebook," said Michael Lazerow, CEO and Founder, Buddy Media. "PCH already has one of the most engaged and passionate fanbases on Facebook. Using their sweepstake expertise is a perfect solution to grow that base exponentially. The PCHSuperfan program is a great way to encourage new and current customers alike to take part in a wide variety of winning opportunities with PCH."
About PCH Online
About Buddy Media
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