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Roku adds BBC iPlayer to bolster UK launch
Posted on February 10, 2012 at 04:31 AM EST
Roku has filled a vital gap in its lineup by announcing the addition of a channel for the BBC's popular iPlayer service, just as it starts shipping its media streaming boxes to Britain for the first time.
When Roku said it would start shipping its media streaming boxes to the U.K. for the first time last month, there was a significant omission from the lineup of services it was offering — the BBC’s iPlayer.
The iPlayer is the dominant force in Britain’s streaming TV landscape, available everywhere from the PC to cable to mobile, and responsible for nearly two billion viewings in 2011 alone.
No surprise, then, that today Roku is announcing that it’s launching an iPlayer channel for its British customers, allowing them to access the service’s library of popular television programs through their devices.
The moves adds a real backbone to the service — which already boasts a lineup including UFC, Fox News, and Netflix, which launched last month in the U.K and Ireland.
“This is among the first of many significant content partnerships for Roku in Europe and we look forward to making additional announcements in the coming weeks,” said the company’s European boss, Clive Hudson.
Rumors continue to circulate that will soon add Netflix competitor Lovefilm, but the deal with the BBC makes a big difference for anyone purchasing a Roku box, which are priced locally at £49.99 and £99.99 ($79 and $158).
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